Pipeline

Johnnie Walker

Pipeline

Client: Pipeline
View Live: https://pipeline.gg/

Client: Johnnie Walker, Inc.
Brand: Johnnie Walker Blue Label
View Live: https://www.getitinkd.com/pages/johnnie-walker

Client: Pipeline
View Live: pipeline.gg

Pipeline is a community for creators to learn, connect and grow. Pipeline focuses on streamers in the gaming industry but serves all content creators in live and VOD content. Our goal with the Pipeline branding was to keep a warm and welcoming face to the brand while appealing to the primary customer, gamers. We landed on the name Pipeline with the idea of streamers entering the environment with a sense of fluidity in their current state of producing content. We provided a sense of movement through the pipe and around the play icon with the use of colors and opacity. The pipe leads into itself which also leads to the concept that learning, connection and growth is a constant in the world of streaming.

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Pipeline is a community for creators to learn, connect and grow. Pipeline focuses on streamers in the gaming industry but serves all content creators in live and VOD content. Our goal with the Pipeline branding was to keep a warm and welcoming face to the brand while appealing to the primary customer, gamers. We landed on the name Pipeline with the idea of streamers entering the environment with a sense of fluidity in their current state of producing content. We provided a sense of movement through the pipe and around the play icon with the use of colors and opacity. The pipe leads into itself which also leads to the concept that learning, connection and growth is a constant in the world of streaming.