Client: Mass Appeal & Optimo
Brand: Notorious B.I.G.
Client: Mass Appeal & Optimo
Brand: Notorious B.I.G.
Client: Mass Appeal & Optimo
Brand: Notorious B.I.G.
Client: Mass Appeal & Optimo
Brand: Notorious B.I.G.
Client: Mass Appeal & Optimo
Brand: Notorious B.I.G.
Twenty-five years ago on Sept. 13, 1994, the late The Notorious B.I.G. released his debut album, Ready to Die, which has now become a timeless classic in the annals of hip-hop history. To commemorate the album's 25th anniversary, Optimo Cigars launched a "Biggie Inspires". Night Shift created a custom branded painting for a Biggie Inspires art exhibit in Biggies Esate in Brooklyn.
Twenty-five years ago on Sept. 13, 1994, the late The Notorious B.I.G. released his debut album, Ready to Die, which has now become a timeless classic in the annals of hip-hop history. To commemorate the album's 25th anniversary, Optimo Cigars launched a "Biggie Inspires". Night Shift created a custom branded painting for a Biggie Inspires art exhibit in Biggies Esate in Brooklyn.
Twenty-five years ago on Sept. 13, 1994, the late The Notorious B.I.G. released his debut album, Ready to Die, which has now become a timeless classic in the annals of hip-hop history. To commemorate the album's 25th anniversary, Optimo Cigars launched a "Biggie Inspires". Night Shift created a custom branded painting for a Biggie Inspires art exhibit in Biggies Esate in Brooklyn.
Twenty-five years ago on Sept. 13, 1994, the late The Notorious B.I.G. released his debut album, Ready to Die, which has now become a timeless classic in the annals of hip-hop history. To commemorate the album's 25th anniversary, Optimo Cigars launched a "Biggie Inspires". Night Shift created a custom branded painting for a Biggie Inspires art exhibit in Biggies Esate in Brooklyn.
Twenty-five years ago on Sept. 13, 1994, the late The Notorious B.I.G. released his debut album, Ready to Die, which has now become a timeless classic in the annals of hip-hop history. To commemorate the album's 25th anniversary, Optimo Cigars launched a "Biggie Inspires". Night Shift created a custom branded painting for a Biggie Inspires art exhibit in Biggies Esate in Brooklyn.
Agency: Night Shift
Production: Night Shift
Design: Michael Moodie, Michael Kennedy