Haywyre

Johnnie Walker

Johnnie Walker

Johnnie Walker

Haywyre

Client: Martin Vogt
Brand: Haywyre

Client: Johnnie Walker, Inc.
Brand: Johnnie Walker Blue Label

Client: Johnnie Walker, Inc.
Brand: Johnnie Walker Blue Label

Client: Johnnie Walker, Inc.
Brand: Johnnie Walker Blue Label

Client: Haywyre

Nightshift secured financial advances and favorable terms for distribution channels for two Haywyre EPs. Helping craft the larger narrative for the album series, Nightshift created the artwork concept, campaign strategy and music videos. A new logo and identity was updated to showcase the brand tenets identified during branding exercises undertaken for Haywyre. Together we significantly increased monthly listeners on Spotify by 60% and YouTube by 400%. Nightshift designed merchandise and supervised management of the online store, distribution and manufacturing. Tour logistics were provided for the US tour including: production, crew, transportation, support, graphic design and marketing. The new content and direction has been tremendously well received by fans.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Night Shift secured financial advances and favorable terms for distribution channels for two Haywyre EPs. Helping craft the larger narrative for the album series, Nightshift created the artwork concept, campaign strategy and music videos. A new logo and identity was updated to showcase the brand tenets identified during branding exercises undertaken for Haywyre. Together we significantly increased monthly listeners on Spotify by 60% and YouTube by 400%. Nightshift designed merchandise and supervised management of the online store, distribution and manufacturing. Tour logistics were provided for the US tour including: production, crew, transportation, support, graphic design and marketing. The new content and direction has been tremendously well received by fans.

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Credits

Agency: Night Shift

Production: Night Shift

Executive Creative Director: Michael Moodie
Supervisor and Manager: Michael Perrow

 

 

Let's work together

SEATTLE

Capitol Hill

Seattle, WA

206.319.6234

moodie@nightshift.net

TORONTO

Mississauga

Toronto, ON

647.300.7200

perrow@nightshift.net

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